Quote:
Originally Posted by DAEMANO
Interesting then that Scion's are some of most modded cars by dollar amount spent per car then right? There's an interview with an Executive at Scion from around the 2013 launch on youtube where he discusses this a little. Basically saying that Scion owners spend more money in the aftermarket than owners of any other make by quite a margin. Of course they could be talking about decals from Autozone, but I doubt that cheap stuff would add up to enough $$ to make this a strategy to build a brand on.
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Probably dealer modded dollars he was talking about. There is a crap load of things you can buy for all the Scions (except the FRS but it was never a real "Scion" from day one)