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Originally Posted by Quentin
Are the FR-Ss selling for under sticker or not? Seems like everyone always says that they end up with a BRZ because you can get invoice pricing where Pure Pricing doesn't allow nearly as much flexibility. Now you are saying that the standard FR-S is available easily for $4k under MSRP? Well, hot damn, I'll go ahead and buy one now. I don't need the toys for my toy.
The amount to offer these special editions that require zero additional R&D is minuscule compared to offering an additional engine or even optional wheels or aero bits. The R&D is already covered for these seats, push button, HVAC, and headlights. It is just marketing cost. Press releases and website updates are not expensive. The plates that say #1234 of 2000 are probably the biggest cost that comes about from these special editions that just use already developed parts.
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At first they weren't going for under MSRP. It may be based on where you live. I've seen a couple new FR-S's going for just under $22k(2013 model's). BRZ's have been going for about $24k now too. The east coast is where it's at to buy a car. You can get a new 5.0 Mustang for under $24k(2014 models) as well if that's your thing. I was tempted myself.