Quote:
Originally Posted by dnieves
The problem with Scion is:
You have Toyota guys that normally sell RAV4, Camry, and Corolla by the ton, they have this small subset of cars they no nothing about and most customers know even less about.
|
Scion Ambassador. Each dealership that sells Scions have one. I am one.
Quote:
Originally Posted by dnieves
Scion doesn't advertise so nobody knows who they are.
|
Scion advertised like crazy in ESPN.
Quote:
Originally Posted by dnieves
Monospec is killing business because there are people wanting to spend extra for bells and whistles.
|
Incorrect. Business fails only when the other sales people don't properly follow the Scion Process. And the other sales people don't properly follow the Scion Process usually because they don't believe in the product or the process. Believing in the product creates excitement, and such excitement is usually perceived as something positive towards the vehicle by the customers. People don't go into dealership having no clue what they're looking for and without any knowledge of how things work. We're in the information age, after all. These "bells and whistles" you're talking about is you wanting the special edition features to be options you can add in the Personalization Process, which I actually think is a good idea. The only conundrum is the "special editions" would no longer be special.
Quote:
Originally Posted by dnieves
Pure price is a great concept, no games & that's the price -didn't keep Saturn from going under. People feel they are not getting the best deal possible if they acquiesce to what's on the sticker.
|
And that's the only issue some people don't get. Pure Price doesn't just take away the haggling, but allows the MSRP to be so low, the money the dealerships make is a thousand or two less than the Toyotas. (ie: iM = Corolla S Plus [but with slightly more stuff] equivalent, yet iM is $20k MSRP and Corolla S Plus is $21k. Add the missing features and you'd be looking closer to $22k-$23k.)
Quote:
Originally Posted by dnieves
The rest of the line up is ho-hum.
|
To us? Sure. We drive FR-S/BRZs. The only next closest sporty car is the tC. If Scion was only catering to those looking for cheap sporty cars, then not only will their line up be only the FR-S and tC, but their sales number would also be significantly less. But no. Their target market are the teens, young adults and those looking for inexpensive cars that meets their needs, whether you're a track fiend or a high school student or college student or graduate or successful person.
Quote:
Originally Posted by dnieves
Scion was meant for younger consumers and for cars that don't fit the Toyota USDM norm. So far every car under the marque has been in production in every market outside of here (providing the added benefit of tried and true Toyota reliability) -some winners some losers.
|
Exactly. People used to complain that Toyota's vehicles were getting old with its market, meaning they needed a way to tap into the younger generation for they are the future buyers, and building brand loyalty from their customers at a young age is a smart way to go.