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There isn't really much room for for leverage when it comes to getting a BRZ in Norcal. If you can get MSRP or 500 below MSRP, take it.
Things like KBB really won't help you. For example say if the car value was 27k on KBB do you think the dealer would actually sell it to you for that much knowing they can make still make the sale at MSRP?0
Another strategy would be to get the dealers to compete with each other, get an offer from one, see if the other one would like to beat it. But that I also see is impossible in NorCal.
Anyways the best thing you can probably do is just bring up MSRP. If someone who bought a BRZ in norcal can give you a copy of the quote/offer sheet you can bring that to the dealer to negotiate with. Otherwise you truthfully you are better off waiting or trying to get the FR-S.
I understand as a first car its really difficult to buy out of state, BRZ was my 2nd car and I have to say I was paranoid to buy something I never sat in but the experience was pretty good and I would consider doing it again in the future if price was a factor. And just a FYI: I got more than 1k off MSRP buying out of state plus when you go to register, guess what? The sales tax amount you will be paying will be lower as well because the purchase price is less. I'm in the process of registering my car right now (like planning to hit up the DMV soon). All you have to do is fill out a 2 page form, bring the paperwork the dmv that the dealer will send you later and get a smog check beforehand (with the results on paper), and a check to fill in to pay the sales tax.
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